The Rise and Rise of Nykaa
THE RISE AND RISE OF NYKAA
(your beauty, our passion)
Nykaa is an Indian e-commerce company Launched in 2012, Nykaa is India’s first unicorn startup headed by a woman, Falguni Nayar, which has grown to become the largest specialty beauty and personal care platform in India in terms of products sold in FY21, according to the Nykaa prospectus.
Nykaa has raised funds through several rounds of financing since 2012.] In March 2020, it raised 100 billion yen (13 million dollars) from Steadview Capital and became a unicorn startup of 85 billion yen (1.1 billion dollars). Following this, Steadview raised £ 67 billion ($ 8.9 million) in May 2020. Two Bollywood actresses invested in the company through secondary funding. [20] Katrina Kaif invested $ 2.04 billion ($ 270,000) in 2018, and Aria Bat invested $ 4.95 billion ($ 660,000) in July 2020. [1] In November 2020, Fidelity, a global asset management company, invested in Fidelity through a second sale of shares by an existing equity investor.
With a net worth of 257,311 crores as of November 11, Falguni Nayar became India’s newest woman billionaire, and the wealthiest self-made billionaire, in an ongoing initial public offering(IPO) boom for Nykaa.
Here’s a look at Nykaa’s exponential growth
Number of brands on its platform
· 2500+ brands across beauty, personal care, and fashion segments
· 13 Nykaa-owned brands, including Nykaa Cosmetics, Nykaa Naturals o, and Kay Beauty.
· 17.1 million(or 1 crore 71 lakh): Beauty and personal care orders placed in FY21.
· 2.4 million (24 lakh): Fashion products orders placed on Nykaa Fashion in FY21
· 80-Number of physical stores across 38 cities in India over three different stores formats-Nykaa Luxe, NykaaOnTrend, Nykaa Kiosk-as of FY21
Breaking down the key numbers
· 4.045.98 cr-Nykaa’s gross merchandising value (GMV) in FY21, with 50.7 percent YoY growth.
· 2,440.9 cr-Revenue from operations in FY21.
· 61.95 cr-FY21 profit versus a loss of 16.34 crore for FY20.
· 5.58 crore Total mobile application downloads.
· 86.7% of online GMV sales came through mobile applications.
· Capital turnover ratio improved from 3.1 times in FY19 to 4.2 times in the FY21
64%Contribution from Tier 2 and Tier 3 cities to Nykaa’s GMV sales in FY21, up from 56.9% in FY19.
80-brick-and-mortar stores across India, as of August 31,2021.
24,817-number of pin codes Nykaa serves as of FY21, which covers 86.4% of the serviceable pin codes of the country.
169.48 cr- its marketing and advertisement expense down from 202.20 crores in FY20 but up from142.83 crore in FY19 Forbes
Into the future
10,68,300 cr
Nykaa’s total addressable market (i.e. total available market that can be a revenue opportunity) across beauty, personal care, and fashion.
11,12,000 cr
Its beauty and personal care market opportunity is growing at 12% per annum and is likely to touch 1,98,100crore in 2025.
3,79,400 cr
Its fashion market opportunity is expected to grow at 18% per annum to touch 28,70,200 crore in 2025.
Influence
2,396 cr
Amount raised from anchor investors ahead of Nykaa IPO.
1,085–1.125rs
The per-share price band of the public issue, comprising equity shares aggregating up to
630 crore
(fresh issue) and an offer for sale (OFS) of up to 41,972,660 equity shares by
promoters or existing shareholders
1,363 3.1
Number of influencers on board as of FY21,
making it the largest influencer network for online beauty and personal care brands in India
3.1 mln(or 31 lakh)
Members of Nykaa Network, a peer-to-peer social community, as of FY21. RedSeer says Nykaa Network is India’s first interactive beauty forum to reach that scale
Some more Facts-
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